There are many reasons for buying a domain name, regardless of whether you are an individual or a business, and purchasing one can benefit you in many ways.

Perhaps you just want a bit of space on the web and it's just for fun, so have a fun domain name, one that's memorable. For businesses your domain name can become a crucial part of your corporate identity, when customers visit your web site, your domain name can match your trading name, or vice versa. Many people will try http://www.yourbusinessname.com before even searching for your business via a search engine.

Check for your name

Some of the search engines rank sites with keywords in the domain names higher than those without. So registering a targeted domain name could put your web site closer to the top of a search engine's listing and increase traffic to your site.

Also there can only be one of each domain name, so first come, first serve!  This could save your business money and time in the future. Even if you have no intention of developing a web site right now, we strongly recommended that you register your domain name now, because there are no guarantees that it will still be available in a year, a month, a week, or even tomorrow. So if you want to register a domain name and not develop a website, then use this for email only.

Having your own domain name means that you need never change your email or web address and once registered the domain name belongs to you. The domain is yours for as long as you continue to pay the renewal fees and should another company want your domain name it is up to you whether you sell it or not.